Best practices to send introduction emails to your list of college coaches

You’re headed into a big tournament weekend and it’s time to get those coaches emails out, but before you hit send, do your homework.

The schools you reach out to should be the universities that you’ve looked into carefully. Ask yourself three important questions to create your list;

  1. Does this school match my academic goals?

  2. Is the lacrosse program a good fit for me from a competitive standpoint?

  3. Would I be happy there without lacrosse?

Sending out blanket waves of emails to every coach who’s in attendance won’t make your recruiting process easier. You want to target a specific list of schools that match your goals and needs. Your emails should be specific to the school you’re reaching out to. Who’s the coach, why are you interested in their lacrosse program, what are some of the reasons you’re interested in the institution outside of lacrosse? These are all things that should be included in your email. Your email to a coach is your introduction. You want to leave a good first impression by taking the time to craft a proper email telling them who you are and why you’re genuinely interested in their program.

Coaches spend hours scouting hundreds of talented athletes every tournament. A proper email won’t get you recruited, but it will get you on the list to watch that weekend, and that’s where the recruiting process begins.

Written by Kristen Nicholson, Head Women's Lacrosse Coach at Kutztown University of Pennsylvania.

 
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Recruiting Mistake #1: Neglecting the Layered List Approach